Lifestyle photography expert




Fragrance and Cosmetic Photography Charlotte, NC







Many tools at our disposal allow us to capture amazing photographs in this era of swift technical advancements. But we’re going to look a little deeper into this. In the past few years, there has been a significant narrowing of the gaps when comparing photos taken from your mobile device with professionally taken photos. The concept that your mobile phone can do all things is attractive to many, but it is actually more complicated than one might think.

The fact that your phone is capable of capturing beautifully photographed images doesn’t mean it’s appropriate for business. Smart phones, most notably the iPhone, have become a marvel of quality photo in recent years and can capture very attractive pictures. However, producing visually appealing commercial pictures requires more than just high-tech equipment.

1. The Eye Of A Professional Is Trained:

It takes years for professional photography worth to perfect their craft. They have an inherent knowledge of the exact location to take perfect shots that best fits several websites, online platforms, and suit your internet presence. Alongside, they have a better understanding of what is most suitable for traditional marketing materials such as newspaper and out-of-home advertising. Long-term, reliance on photos of smart phones for such essential commercial purposes can result in serious errors. Professional photographers operate quickly and successfully taking the moment to make optimum use of your business’s best angles.

2. Timed Correctly:

We are all familiar with the time and cost involved in organising a photo shoot. Scheduling staff and setting up an actual location can get quite demanding. On this note, working with a professional photographers will help you minimize the need for significant editing post-production, and as a consequence maximize time efficiency in the long run.

3. Tools: Lights, Lenses And Technical Support:

Although your mobile phones have great qualities, they are still unable to compete with professional photographic equipment. Some of the vital equipment required to capture the essence of your products or services include lens filters, specially designed reflectors, flash units, lighting sets, tripods, studio backdrops and more. Acquiring the knowledge to effectively use these tools may require substantial time and money. Even if you own these tools, lacking the technical know-how will lead to failure to provide amazing results.

4. Images Of A Higher Quality:

Possessing professional gear alone is insufficient; you also need to understand how to use them. You must go for high-quality pictures that blend in perfectly with any channel, regardless of whether they are printed or virtual. Displaying a photograph on your webpage or elsewhere on your mobile apps with a less-than-professional appearance might result from some of the photographs’ poor translation.

5. The Vision:

Professional photographers are making a living from the materialization of your vision. In order to make your best photo shoot come true, they have an innate recognition of perfect angles, optimal spots as well as the right moment.

6. Photo Editing:

While several websites and apps can help you edit files, they generally do not produce sufficient results regarding effectiveness or image quality. A steep level of education is required to optimally use professional-grade software.

7. Keep Your True Objectives In Mind:

You don’t have to worry about headaches when you hire a professional photographer, as they professionally produce results that are better aligned with your perception. The ability to understand your business’s specific needs can be difficult for nontechnical people, which could have a detrimental effect on results. You will be able to guarantee your expectations by being part of the shoot.

As late Albert Einstein wisely said, “One picture is worth a thousand words.” 

Do you really want to damage your company’s reputation? 

Check out what our satisfied clients have to say!