Category: Articles
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DISCOVER THE ART OF WINE PHOTOGRAPHY
Learn how to capture the beauty and elegance of your favorite wines Taking pictures of wine is cool for people who love fancy stuff. You have to be good at using a camera to appreciate the art, skill, and love that goes into making each bottle of wine. Mind-blowing wine pics are a total win…
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FOOD PHOTOGRAPHY
Gone are the days of flyers plastered from lampposts to arena walls. These days, foodies are discovering their next culinary obsession with ease online. Whether you’re running a restaurant, catering service, or a food blog, your website is your opportunity to make a mouthwatering first impression. And the star of the show? Stunning food photography…
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4 WAYS TO IMPROVE YOUR FOOD PHOTOGRAPHY
INTRODUCTION Great food photography can do a lot of things! It can stir up your viewers’ appetites, persuade diners to place an order and help you sell insane amounts of food and recipe books. Effective food photography involves visual storytelling, and a proper description of the dish’s origins, preparation method, expected flavors, and textures. A…
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WHY YOU SHOULD CONSIDER TAKING PROFESSIONAL PHOTOS INSTEAD OF USING YOUR PHONE
INTRODUCTION Many tools at our disposal allow us to capture amazing photographs in this era of swift technical advancements. But we’re going to look a little deeper into this. In the past few years, there has been a significant narrowing of the gaps when comparing photos taken from your mobile device with professionally taken photos.…
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The Ultimate Guide To Reaching Out To Your Target Audience Through Social Media Photography
Do not post unprofessional photos of your brand and products on social media. Before technology evolved and gave us the gift of social media and other online platforms, business Ads were either were mostly posted on billboards or flyers. You had to spend money to reach out to your target audience. A lot of things…
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Do Businesses Really Need Promotion Photography Services?
Whether you believe it or not, brand photography is not a new concept in the marketing industry. The whole concept incorporates various elements of your business into a photo that efficiently communicates your story and showcases your aesthetics. You should know that brand promotion photography in North Carolina goes beyond a simple headshot or product…
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Catalog and Magazine Photography
Howard MacDonald Jr Photography company specializes in high resolution photography of commercial brands and product lines. Our premium photos are perfect for brand and product promotion, both online and in print materials. Just provide us with your product(s) and requirments and we do the rest! Our studio features top of the line equipment (lighting, cameras,…
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Managing A Brand Strategy Across Many Product Lines
Managing A Brand Strategy Across Many Product Lines By Kevin Moore | October 30, 2019 How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a…
